Manufacturing Start-up Wanting Clear Direction

After just 18 months, this start-up had quickly found a niche for its unique fragrance products and was experiencing fast growth. With the owner-operators concentrating on manufacturing and marketing their products, Stuart Carr set about clarifying the direction of the business and bolstering the confidence of the major shareholder. 

Actions Taken

Stuart rolled up his sleeves taking a practical hands-on approach to addressing issues around manufacturing and marketing the product range.

• Identified and resolved product quality issues.
• Trademarked products to protect the company’s intellectual property.
• Conducted workshops with managers and key staff to identify the business’ strengths and weaknesses and to develop a three-year plan.

Results

The company is manufacturing products of consistent quality and sales have increased substantially. Managers and staff are working to a defined business plan with greater confidence and zeal.